New mobile phone services
to expand the GSM market
Europe leads the world in Global System for Mobility (GSM) and has the
opportunity to lead in the provision of services that can be exploited worldwide as the
market grows. The FLIRT project is identifying services, which will attract new
subscribers to GSM mobile networks, and aims to influence the relevant standards.
FLIRT allows users to select information services and to tailor them according to their
location. This increases efficiency and satisfaction particularly while the user is on the
move. Recreational services have been devised to support interaction activities such as
dating-games and multiple player treasure hunts. These go well beyond the scope of
services currently available and help to make mobile phones work to the benefit of the
Using emerging standards as a basis the project is devising these services so that they
can be delivered to handsets of varying capability. Server software and browsers are being
developed to demonstrate and evaluate the concept on a live network. The findings from a
trial will support input to standardisation activities in content mark-up languages and
transfer protocols for mobile services.
The FLIRT stand is demonstrating games and information services on a grand scale: shown
on a mobile phone, which is 10 times life size. Visitors can interact with a range of
mobile phone services developed especially for the user trials in Helsinki. For example,
multiple player games which exploit the sights of the Finnish capital, and information
services which improve life for busy parents and business people.