services while on the move
Interoperation between broadcasting and mobile communications networks
will add a new dimension for multimedia on the move in trains, buses, trams and cars. New
market opportunities for broadcasters will open up as more audiences connect to these
The MOTIVATE project is working on a high bandwidth broadcast down-link capable of
delivering television, radio and multimedia data services to portable telephone and
computing devices. These services can be delivered to people on the move, in both push
mode (on public transport) or pull mode (via personal multimedia terminals). Content can
be tourist information, conference data (e.g. information for participants) or
data-on-demand services (e.g. the Internet). As people become more use to immediate
access, information services will grow in commercial value.
On the stand, live television programmes are being received on a wide-screen display,
which is also capable of receiving other audio-visual, and data services, and providing
access to the Internet. There is also the opportunity to try out a fully featured mobile
multimedia terminal, and to take a trip in the MOTIVATE bus which demonstrates the
reception of television on the move.